TERMS & CONDITIONS

Effective Date: September 5, 2026
Last Updated: September 5, 2026

Welcome to Lerma System Co. These Terms & Conditions (“Terms”) govern your access to and use of the Lerma System Co. website, services, software-related offerings, systems, resources, and related services.

By accessing our website, purchasing our services, starting a free trial, booking a consultation, or engaging Lerma System Co. for services, you agree to these Terms. If you do not agree with these Terms, please do not use our website or services.

For purposes of these Terms, “Lerma System Co.,” “we,” “us,” or “our” refers to Lerma System Co., and “you,” “client,” or “user” refers to the individual or business using our website or services.

1. WEBSITE USE

You may use this website for lawful business and informational purposes only.

By using our website, you agree that you will not:

  • Use the website for any unlawful, fraudulent, or unauthorized purpose.

  • Attempt to gain unauthorized access to our systems, accounts, or data.

  • Interfere with or disrupt the website or its functionality.

  • Upload or transmit malicious software, viruses, or harmful code.

  • Copy, reproduce, modify, or distribute website content without permission.

  • Use our website or services to violate applicable laws or regulations.

  • Misrepresent your identity, business, or authority to act on behalf of an organization.

We reserve the right to restrict or terminate access to the website if we believe a user has violated these Terms or is using the website in a manner that may harm Lerma System Co., our clients, or other users.

2. SERVICES

Lerma System Co. provides digital systems, CRM, automation, software configuration, and business-growth services designed to help businesses improve lead management, communication, appointment processes, and customer or patient conversion.

Our services may include, but are not limited to:

GHL Setup

  • GoHighLevel account setup and configuration

  • CRM configuration

  • Pipeline setup

  • Contact organization

  • Custom fields and tags

  • Forms

  • Calendars

  • Basic system configuration

  • Communication setup

  • Workflow setup

  • System testing

CRM Management

  • CRM organization

  • Contact management

  • Pipeline management

  • Opportunity tracking

  • Lead segmentation

  • Tags and custom fields

  • Lead-source organization

  • Database cleanup and optimization

  • Pipeline optimization

Automation

  • Lead-response automation

  • Email and SMS follow-up

  • Appointment confirmations

  • Appointment reminders

  • Missed-call follow-up

  • No-show follow-up

  • Lead nurture campaigns

  • Consultation follow-up

  • Customer or patient reactivation

  • Review-request workflows

  • Internal notifications

  • Other agreed automation workflows

Additional Services

Depending on the package or agreement, we may also provide:

  • Google Business Profile creation and optimization

  • Reputation management

  • Search Engine Optimization (SEO)

  • Funnel development

  • Website development

  • Lead-generation systems

  • Marketing automation

  • Strategy and consulting

  • Custom digital system development

The exact services included in your package will be determined by your selected offer, proposal, invoice, service agreement, or written scope of work.

3. SERVICE SCOPE AND CUSTOM WORK

Some services provided by Lerma System Co. are customized according to the client's business, goals, existing technology, and operational requirements.

Before beginning a project, we may define:

  • Project scope

  • Deliverables

  • Timeline

  • Client responsibilities

  • Required access

  • Number of workflows or pages

  • Integrations

  • Revisions

  • Payment terms

  • Additional services or fees

Requests outside the agreed scope may require an additional fee, revised timeline, or separate agreement.

We reserve the right to charge additional fees for substantial changes, additional features, additional workflows, additional pages, integrations, or work not included in the original scope.

4. USER AND CLIENT RESPONSIBILITIES

To successfully provide our services, you agree to provide accurate, complete, and timely information and access where required.

You are responsible for:

  • Providing necessary account access and credentials through appropriate secure methods.

  • Reviewing and approving content, workflows, forms, messages, and system configurations.

  • Providing timely feedback and approvals.

  • Ensuring that information supplied to us is accurate and lawful.

  • Maintaining ownership or authorization for any content, data, images, trademarks, or materials you provide.

  • Ensuring your business complies with applicable laws and regulations.

  • Obtaining any necessary customer or patient consent for communications.

  • Maintaining appropriate privacy notices, terms, consent mechanisms, and communication policies.

  • Using the systems we build in accordance with applicable laws and platform policies.

Lerma System Co. is not responsible for delays caused by incomplete information, delayed approvals, unavailable access, third-party outages, or other circumstances outside our reasonable control.

5. EMAIL, SMS, MARKETING, AND COMMUNICATION COMPLIANCE

Our systems may include email, SMS, appointment reminders, marketing messages, follow-up campaigns, and other communication features.

You are responsible for ensuring that your use of these features complies with applicable laws, regulations, carrier requirements, consent requirements, and third-party platform policies.

This may include applicable requirements relating to:

  • Consent

  • Opt-in and opt-out procedures

  • Marketing communications

  • SMS messaging

  • Email communications

  • Privacy

  • Data protection

  • Advertising

  • Consumer protection

  • Industry-specific requirements

Lerma System Co. provides system configuration and implementation services but does not provide legal advice or guarantee that your marketing or communication practices comply with every law or regulation applicable to your business.

You should obtain appropriate legal advice regarding your specific compliance obligations.

6. INTELLECTUAL PROPERTY

Unless otherwise stated in writing, the Lerma System Co. website, branding, logos, graphics, original copy, templates, frameworks, processes, training materials, resources, and other original materials created or owned by Lerma System Co. remain the intellectual property of Lerma System Co.

You may not reproduce, resell, redistribute, publish, modify, copy, license, or commercially exploit our proprietary materials without our prior written permission.

Client-Owned Materials

You retain ownership of materials and information that you provide to us, including your:

  • Business information

  • Branding

  • Logos

  • Images

  • Customer or patient information

  • Website content

  • Marketing materials

  • Other materials that you own or have authorization to use

You grant Lerma System Co. the necessary permission to use these materials solely for the purpose of providing the agreed services.

System Builds

Unless otherwise specified in your service agreement, the customized system configuration created specifically for your business may be used by you for your business operations after payment of the applicable fees.

Lerma System Co. retains ownership of its underlying proprietary methodologies, templates, frameworks, processes, know-how, reusable components, and intellectual property used to create or deliver the system.

7. PAYMENTS AND FEES

All fees for Lerma System Co. services will be communicated through the applicable offer, proposal, invoice, checkout page, subscription agreement, or service agreement.

By purchasing our services, you agree to pay the applicable fees according to the stated payment terms.

Depending on the service, payment may be:

  • One-time

  • Monthly

  • Recurring

  • Subscription-based

  • Milestone-based

  • Based on a customized proposal

Unless otherwise agreed in writing, services may not begin until the required payment has been received.

Late or Failed Payments

If a payment is overdue, declined, or otherwise unsuccessful, we may

  • Pause services.

  • Suspend system access where appropriate.

  • Pause project work.

  • Delay deliverables.

  • Require outstanding balances to be paid before resuming services.

Additional fees associated with failed payments may apply where permitted.

8. FREE TRIALS AND SOFTWARE SUBSCRIPTIONS

Lerma System Co. may offer access to software, platforms, trials, subscriptions, or other technology services.

Any free trial is subject to the specific terms presented at the time of registration.

At the end of a free trial, continued use may require a paid subscription or applicable service plan.

You are responsible for reviewing the applicable subscription terms, billing information, renewal dates, and cancellation requirements associated with any third-party software or platform.

Lerma System Co. does not control the pricing, availability, functionality, policies, or future changes of third-party software platforms.

9. REFUND POLICY

Because many Lerma System Co. services involve customized strategy, setup, configuration, development, implementation, and time-based work, payments for completed or partially completed services may be non-refundable.

Unless otherwise stated in a written agreement:

  • Completed services are non-refundable.

  • Customized system-building work is generally non-refundable once work has begun.

  • Deposits or setup fees may be non-refundable.

  • Fees for third-party software or services are subject to the applicable third-party provider's refund policy.

  • Refund requests will be reviewed on a case-by-case basis where appropriate.

If a specific offer has a separate refund guarantee or refund policy, that policy will take precedence for that offer.

Nothing in this section is intended to remove any rights that cannot legally be excluded under applicable law.

10. CANCELLATION POLICY

For recurring services or subscriptions, you may request cancellation according to the cancellation terms provided with your specific service or subscription.

Cancellation requests should be submitted through the designated communication method provided by Lerma System Co.

Cancellation does not automatically eliminate outstanding balances for services already provided, completed work, approved project milestones, or non-refundable fees.

For custom projects, cancellation after work has started may result in charges for work completed up to the cancellation date.

We reserve the right to terminate a project or service if:

  • You materially breach these Terms.

  • Required payments remain unpaid.

  • You repeatedly fail to provide required information or approvals.

  • Your actions create legal, security, or operational risks.

  • You use our services for unlawful or prohibited activities.

11. THIRD-PARTY SERVICES AND PLATFORMS

Our services may depend on or integrate with third-party platforms, applications, software, communication providers, payment processors, hosting providers, advertising platforms, analytics services, or other technology providers.

These may include GoHighLevel and other third-party services selected by the client or agreed upon for a project.

Third-party platforms operate independently from Lerma System Co.

We are not responsible for:

  • Third-party outages

  • Platform downtime

  • Price increases

  • Feature changes

  • Account suspensions

  • Policy changes

  • API changes

  • Integration failures

  • Data loss caused by third-party systems

  • Third-party security incidents

  • Changes to third-party functionality

Where a third-party platform is required to operate your system, continued functionality may depend on your maintaining the appropriate third-party account, subscription, permissions, and compliance.

12. NO GUARANTEE OF SPECIFIC RESULTS

Lerma System Co. provides systems, strategy, technology configuration, automation, and implementation services designed to support business growth.

However, we do not guarantee a specific number of:

  • Leads

  • Appointments

  • Customers

  • Patients

  • Sales

  • Revenue

  • Reviews

  • Rankings

  • Conversions

  • Return on investment

Business results depend on many factors outside our control, including your offer, pricing, market, sales process, staff, advertising budget, lead quality, competition, customer behavior, business operations, and implementation.

Our role is to build and optimize systems designed to support your growth—not guarantee a particular financial outcome.

13. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, Lerma System Co. will not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages arising from or related to your use of our website, services, systems, software, integrations, or third-party platforms.

This may include losses relating to:

  • Lost revenue

  • Lost profits

  • Lost opportunities

  • Lost data

  • Business interruption

  • Customer or patient loss

  • Platform downtime

  • Marketing performance

  • Third-party service failures

  • System interruptions

To the maximum extent permitted by law, the total liability of Lerma System Co. arising from a service or agreement will not exceed the amount actually paid by the client to Lerma System Co. for the specific service giving rise to the claim during the applicable period preceding the event giving rise to the claim.

Nothing in these Terms excludes liability that cannot legally be excluded or limited under applicable law.

14. CONFIDENTIALITY

We understand that clients may share confidential business information with us during a project.

We agree to use reasonable measures to protect confidential information and to use such information only as reasonably necessary to provide the agreed services, except where disclosure is required by law or otherwise authorized by the client.

Clients are likewise expected to keep confidential any proprietary information, systems, strategies, templates, or materials provided by Lerma System Co.

15. CLIENT DATA AND PRIVACY

Our handling of personal information is described in our Privacy Policy.

Clients are responsible for ensuring that any customer or patient information provided to or processed through systems we configure is collected, stored, transmitted, and used lawfully.

Where a client operates in a regulated industry, including healthcare, the client is responsible for determining its legal and regulatory obligations and ensuring that the technology and workflows used are appropriate for those requirements.

Lerma System Co. does not provide legal, medical, regulatory, or compliance advice.

16. WEBSITE CONTENT AND ACCURACY

We make reasonable efforts to provide accurate and useful information on our website.

However, we do not guarantee that all website content will always be complete, current, accurate, or free from errors.

We reserve the right to modify, update, remove, or change website content at any time without prior notice.

Information provided on our website should not be considered legal, financial, medical, or professional advice unless explicitly stated otherwise.

17. INDEMNIFICATION

To the extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Lerma System Co., its owners, contractors, service providers, and representatives from claims, losses, liabilities, damages, costs, and expenses arising from:

  • Your misuse of our website or services.

  • Your violation of these Terms.

  • Your violation of applicable laws or regulations.

  • Your violation of third-party platform policies.

  • Materials or information you provide to us.

  • Your marketing or communication activities.

  • Your use of systems or services provided by Lerma System Co.

18. TERMINATION

We may suspend or terminate your access to our website or services if you violate these Terms or engage in conduct that may negatively affect Lerma System Co., our clients, our systems, or third parties.

Upon termination:

  • Outstanding payment obligations remain due.

  • Sections intended to survive termination will remain effective.

  • Access to certain services, systems, or resources may be discontinued.

  • Third-party subscriptions may remain subject to their own terms.

19. CHANGES TO THESE TERMS

Lerma System Co. reserves the right to update or modify these Terms at any time.

When changes are made, the updated version will be posted on this website with a revised “Last Updated” date.

Your continued use of the website or services after updated Terms become effective constitutes acceptance of the revised Terms, to the extent permitted by applicable law.

For material changes affecting an existing service agreement, we may provide additional notice where appropriate.

20. GOVERNING LAW

These Terms shall be governed by and interpreted in accordance with the applicable laws of [Insert Jurisdiction], without regard to conflict-of-law principles.

Any disputes arising from these Terms or our services shall be handled in the courts or dispute-resolution forum having appropriate jurisdiction, unless otherwise required by applicable law or agreed in writing.

Replace this section with the jurisdiction that applies to your business before publishing.

21. CONTACT INFORMATION

If you have questions regarding these Terms & Conditions, our services, payments, cancellations, or other matters, please contact us.

Lerma System Co.
Email: [Insert Business Email]
Website: https://lermasystem.com/
Business Address: [Insert Business Address]

22. ACKNOWLEDGEMENT

By using the Lerma System Co. website, purchasing our services, starting a trial, submitting an inquiry, or entering into a service agreement with us, you acknowledge that you have read, understood, and agreed to these Terms & Conditions.

Thank you for choosing Lerma System Co.

© Copyright 2026. Lerma System Co.. All Rights Reserved.